This.

If there’s one thing that the controversies surrounding the Diggersand American Digger reality shows have taught us, it’s that the general American public still does not know how to tell the difference between historical archaeologists, and the treasure hunters who are currently on their TV screens. Furthermore, this lack of public knowledge helps to make our protests sound like the “ivory tower elite” complaining because we are the only people who should be allowed to use the very resource of which we also claim to be guardians.  We talk a lot in archaeology, anthropology—and even academia in general—about being more “public” or becoming “public intellectuals;” the reality, however, is that we are still not doing enough.